BIOLAGE SAYS TREAT YOURSELF – FOR VEGANS TOO

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Introducing the NEW Biolage Deep Treatment Packs.  Highly concentrated with caring agents and ingredients, these vegan hair masks give stylists and their clients a way to instantly transform dry, frizzy and color-treated hair with a deep treatment for healthier feeling hair with each use.* In keeping with the brand belief that all Biolage products should be good for you, good for your hair and good for the planet, these new treatments use a new packaging design that contains less plastic than traditional haircare products.

Good for Your Hair

The three NEW Biolage Deep Treatment Packs are an extension of three of the most beloved Biolage collections:

·         Biolage HydraSource Deep Treatment Pack. Infuses dry hair with moisture and nourishment. Instantly, hair is 2X more nourished with up to 70% less breakage.**  Hair feels softer, more manageable and looks and feels healthier. It’s packed with aloe and spirulina, which are known for strengthening hair and giving it a glossy sheen.

·         Biolage SmoothProof Deep Treatment Pack. Put frizz on notice with this high-powered treatment. Immediately, hair is 8x smoother with up to 70% less breakage**. Frizz is controlled, and hair feels softer and more manageable for smooth, polished hairstyling results. The goodness of camellia and castor oil strengthen, condition and encourage hair growth.

·         Biolage ColorLast Deep Treatment Pack. No more cold-water rinses or skipping shampoos to stretch out color vibrancy. Immediately after using this treatment hair is 3X stronger with up to 70% less breakage**. It prevents damaged, tangled ends and dull, faded color. Orchid and apricot seeds help color-treated hair retain moisture and help strengthen hair follicles.

These new formulas are Biolage’s highest performing treatments ever, providing instant gratification and total hair transformation. Also, each Biolage Deep Treatment Pack features an irresistible new Biolage fragrance with top, middle and bottom notes inspired by nature.

Good for You and Good for the Planet

The unique new packaging transforms the user’s experience. These small but mighty packs contain at least four applications. They’re easy to squeeze and perfectly sealed for a fresh application each time. The packaging is 77% lighter than a container of the same size and 55% lighter than a tube of the same size. With the reseal-able packs clients can indulge in the first treatment in the salon, then take the rest home for ongoing, high-level hair health maintenance. And all the NEW Biolage Deep Treatment Packs formulas are vegan and highly concentrated in plant-based emollients.

Biolage Deep Treatment Packs will be available in fine salons and Ulta in March 2019.

*Please note when used as a system with Biolage shampoo.

** When compared to non-conditioning shampoo with the system of Shampoo and Mask.

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