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We’re calling it: 2018 is the year of the redhead. We loved summer’s shimmery rose gold and blushed out rose browns. Now we’re hungry for a richer, more decadent shade: red velvet.

Craving your own high pigment, high drama hair color? Piece of cake.

Go for silky, shiny red with violet undertones.

Hello, high gloss goals.

Show off single-process shine with a statement braid.

Heat up your formula with more red than violet for warmer complexions.

Serve up high contrast box braids by slicing triangle parts.

Indulge in calorie-free cocoa depth with a lush lob.

Keep it lived-in and luscious with a hint of rich chocolate roots.

Let them eat cake.

More to explore


We never thought shears could evoke so much emotion…until we found these…


Lately, it seems like you salon pros are competing on IG to see who can post the most extra haircutting techniques…


Bad witch harlequin hair giving us those Halloween vibes…

Salon Pro Survival Kit

Every Salon Pro’s bag should act as an all-preparedness kit – with little time in between clients, you Salon Pro’s have just moments to freshen