The Name’s Bond. Joico Bond.

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Hello, Salon Professionals and clients! Joico’s new Defy Damage line features professional treatments for bonding and color protection for both salon appointments and at-home care. We’re shook. Not only have they gotten into the game, they’ve revolutionized it. Here’s what you need to know:

The Defy Damage ProSeries

This two-step salon treatment goes beyond protecting clients’ hair from damage. ProSeries 1 is a color optimizing spray that shields bonds from damage—we’ve never seen anything like it. It uses a high concentration of Joico’s SmartRelease Technology to provide instant protection from chemical service damage while improving products’ lifting and color depositing capabilities. ProSeries 2 works similarly to traditional blond builders, however it also uses a high concentration of Joico’s SmartRelease technology, giving your clients’ hair signature hydration and strength.

The Defy Damage Home Care System

Joico’s At Home Care System consists of a Protective Shampoo, Conditioner, and Mask that focus on bond strengthening and rebuilding outside of the salon. They provide instantly soft and shiny hair, providing us with more happy clients. 😉 It also features a Protective Shield protects hair from thermal and UV damage from styling and everyday wear.

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Julianne’s Star Shines Brightly… and Blonde Again Julianne Hough is back to living the Blonde Life and thanks to her @ninezeroone stylist and co-salon owner, @riawna using Joico Blonde Life Lightening Powder and LumiShine® haircolor, she’s shining healthy and bright and we’ve got her formula just for YOU!​ ・ Product used: Blonde Life Lightening Powder LumiShine Demi-Permanent Liquid ・ Formula: ・ Pre Treatment (De-colorize): 2 oz (60 ml) Color Intensity Eraser + 4 oz (120ml) 20 Volume LumiShine Developer ・ Formula 1 (Shadow Root): 1 oz (30ml) LumiShine Demi-Permanent Liquid 9NV + 1 oz (30ml) 5 Volume LumiShine Developer ・ Formula 2 (Mids and Ends): 1 oz (30ml) LumiShine Demi-Permanent Liquid 9V + 1 oz (30ml) LumiShine Demi-Permanent Liquid Clear + 2 oz (60ml) 5 Volume LumiShine Developer ・ Formula 3 (Highlights): Blonde Life Lightening Powder + 10 Volume LumiShine Developer ・ Formula 4 (Highlights): Blonde Life Lightening Powder + 20 Volume LumiShine Developer ・ Formula 5 (Toner): 1 oz (30ml) LumiShine Demi-Permanent Liquid 9N + 1 oz (30ml) LumiShine Demi-Permanent Liquid 9V + 1 oz (30ml) LumiShine Demi-Permanent Liquid Clear + 3 oz (90ml) 5 Volume LumiShine Developer ・ Her dark smokey base processed for 20 min. ・ Step 1: Joico Color Intensity Eraser to decolorize ・ Step 2: Root shadow with formula 1 ・ Step 3: using formula 2, pre tone the mid lengths and ends. ・ Step 4: Using formulas 3 and 4, highlight the entire head. ・ Step 5: using formula 5, tone the entire head, roots to ends. #joico #hairjoi #blondehair #juleshough #blonde

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Joico has promoted that the Defy Damage ProSeries In-Salon Treatment and At Home Care System will leave hair five times stronger with 80% less breakage, increased color vibrancy maintenance, and immediate softness and shine. But what’s their secret to success? Along with their SmartRelease Technology which employs the benefits of Rose Hip Oil, Arginine, and Ketatin, the Defy Damage line uses a combination of Arginine, Moringa Seed Oil, and a Protective Lipid to provide “start-to-finish damage protection.”

Is the Joico Defy Damage line too good to be true? We’ll see! 🤷‍♀️ We’re stoked about this new system and can’t wait to try it on our clients heads (and our own)!

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